Untold Stories Campaign

Untold Stories is a social awareness campaign that I created that focused on book banning and censorship of literature. I've always been an advocate reader and see books as an opportunity to learn. But as of recently many classic pieces of literature have been banned, along with banning of critical race theory in schools. The riddance of these books can be dangerous; these books allow us to learn from the mistakes made in the past and also provide perspectives that otherwise wouldn't been seen. I wanted to bring awareness to the books that many of us have read, that are now being challenged and potentially removed from classrooms and public libraries. And as a result we are losing pieces of history and perspectives that shine a light on the imperfections of many different cultures and locations.

Logo 

For the logo I wanted to incorporate the letter U & S into a book. The U & S are within the pages of the book itself in the logo.

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Concept and Research

Book burning has been common throughout history as a form of censorship and an attempt to removed the history of group of people. I decided to have burn marks on each of my ads as a subtle nod and to also maintain cohesiveness. I then scanned in book pages of each author used in the ads and had particular words marked out to represent censorship in a literal way. I then added tape that covered the mouth of authors to show what happens when books are banned. Author's who are speaking truth and shedding light on situations, are quite literally being censored and silenced for their words.

Billboard Ad

Mural Street by Asylab

Poster Ad

The print poster features Maya Angelou and her book I Know What the Caged Birds Sings. 

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Magazine Ads

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Social Media Ads

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Untold Stories SM Ad 1
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Sketches

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Selected Works

Fall 2024 Passion ProjectsPassion Projects

Fall 2024Sports Design

30 Days of CokeCreative Exploration

University of Tennessee Spring 2024Sports Design & Branding

Summer 2023Freelance Work

NBA Type PostersTypography and Poster Design

Warriors Playoff PushPassion Project

Forgotten LegendsSenior Project

ESPN RebrandRebrand

In VogueBranding

Nikes CDPrint/Production

Sports GraphicsSports Design

Illustrations & PostersIllustration & Posters

Videography & AnimationVideo & Animation

Skyline CoffeeBranding

Reebok Fitness AppApp Design

Logofolio 1Logo Design

PhotographyPhotography

Kameron Watson©

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