Reebok Fitness App

For this project my partner and I were tasked with redesigning Reebok's fitness app. The current app gets poor reviews and has a very small user base. The client wants a useful and popular app that targets young fitness minded females and males from the ages of 18-25. The other major athletic shoe brands such as adidas and nike have successful fitness apps that help reinforce a strong brand and Reebok needs this to stay competitive. The goal of the project was to design an app that is quick to use, easy to understand, and useful enough that it keeps users coming back on a regular basis. 

Kameron Watson©