This was another passion project of mine further exploring design elements through the NBA. Each poster I made was centered around the use of type, team colors, and balanced composition and the use of focal points. This allowed me to explore different tools and features in both Photoshop and Illustrator and allow my creativity to take me where it goes. I also used a lot of hand drawn marks for this project which allowed for more creativity, and in certain cases more control over how I wanted something done.
This project contained a lot of experimentation with color and type. Here's a look at my workboards in illustrator that helped me to figure out the execution of each of the posters for each athlete. Much of what I do in illustrator involves bringing in sketches and also seeing how different colors work together. I make sure to do this at the beginning stages of my process to see what works best.
Selected Works
30 Days of CokeCreative Exploration
University of Tennesse Track and Field 2024Sports & Branding Design
University of Tennessee Spring 2024Sports Design & Branding
University of Tennessee Sports Work 2023Sports Design
Summer 2023Freelance Work
Warriors Playoff PushPassion Project
Forgotten LegendsSenior Project
ESPN RebrandRebrand
In VogueBranding
Nikes CDPrint/Production
Sports GraphicsSports Design
Illustrations & PostersIllustration & Posters
Volume Magazine: Daft PunkPublication
Videography & AnimationVideo & Animation
Untold StoriesSocial Awareness Campaign
Petroleum RecordsBranding
Skyline CoffeeBranding
Reebok Fitness AppApp Design
Logofolio 1Logo Design
PhotographyPhotography
Kameron Watson©