For this branding project I was assigned with producing a brand identity and advertising campaign for an concept (not existing) company of your choice that is product based. The product of my choice was required to appeal as a unisex product, and must be approved by the instructor. I decided to go with Coffee as product and focused on creating a brand based out of Seattle. I wanted warm colors that encompassed the look of a coffee brand and could be applicable for every season. For this project we created an entire system including a branding guide, Instagram Ads, Magazine Ads, a landing page for a website, and a package design
Selected Works
Fall 2024 Passion ProjectsPassion Projects
Fall 2024Sports Design
30 Days of CokeCreative Exploration
University of Tennesse Track and Field 2024Sports & Branding Design
University of Tennessee Spring 2024Sports Design & Branding
University of Tennessee Sports Work 2023Sports Design
Summer 2023Freelance Work
NBA Type PostersTypography and Poster Design
Warriors Playoff PushPassion Project
Forgotten LegendsSenior Project
ESPN RebrandRebrand
In VogueBranding
Nikes CDPrint/Production
Sports GraphicsSports Design
Illustrations & PostersIllustration & Posters
Volume Magazine: Daft PunkPublication
Videography & AnimationVideo & Animation
Untold StoriesSocial Awareness Campaign
Petroleum RecordsBranding
Reebok Fitness AppApp Design
Logofolio 1Logo Design
PhotographyPhotography
Kameron Watson©