ESPN Rebrand 

For this project, I was assigned with  re-designing the brand identity for an existing media company of my choice. I was responsible for designing a logo that has two components: the logomark and the logotype. After establishing my logotype and logo, I went on to create a digital and print package that contained different design elements. I chose ESPN as my company and update them with a modern look while not straying to far from their original brand. I went with a bright blue and navy to establish contrast. 

Logo Analysis : For the logo I took the minimalist route. The circle resembles a globe symbolizing the global coverage of ESPN, but also symbolizes the number of different sports balls that are used in sports. 

Business Card Design

Letterhead Design

Facebook Header

Research

Type Study

Logo Study

Summary

Sketches

Kameron Watson©