University of Tennessee Fall 2023

For this fall semester, I was responsible for creating content for 4 different teams. Those teams included Men's and Women's Tennis, Track and Field, and Cross Country. I also got the chance to create certain pieces for sports like Basketball, Football, and Rowing. The goal for each team was to create a design system that was seamless and cohesive, and also fitting for each team.

FOOTBALL & BASKETBALL 

There were a few pieces I got to make for men's and women's basketball this semester. For football, I got to make stat graphics at the end of games that I worked. 

Blue-Ribbon_Preseason-Ranking
Blue-Ribbon_Preseason-All-American_Santiago-Vescovi_Fixed
MBB_Con_Schedule_2023_24_Final
WBB-Wade-Watch-List-24
WBB-Wade-Watch-List-24-1
JM-50-Games
232-Rushing-Yards

CROSS COUNTRY

For Cross Country, I created Meet Day promo poster alongside actual Meet Day posters. The promo posters gave me a chance to make something new every week, while the Meet Day posters aimed for a more consistent look. I used topographic lines throughout my work as a symbol of the field on which they ran which was very different from structured track lanes. 

PROMO GRAPHICS

Meet-Day-5-Womens_Fixed
Meet-Day-5_Fixed

MEET DAY GRAPHICS

There were two different looks for Cross Country this fall. During October the coaches wanted a different look. The first graphics you'll see are from the beginning of the season while the others are on the backend.

Meet-Day-Graphic_Women_-Sept.15
Meet-Day-Graphic_Men_-Sept.15jpg
Meet-Day-Graphic-Sep-1._Womens
Meet-Day-Graphic-Sep-1
Meet-Day-NCAA-Regionals_Womens
Meet-Day-NCAA-Championships
Meet-Day-NCAA-Championships_Womens_
Meet-Day-NCAA-Regionals

AWARD GRAPHICS

USTFCCCA-COTY
SEC-Champions-Mens_Final
SEC-Champions-Womens_Final
All-American-
South-Region-Champion-Womens
South-Region-Champion-Mens
All-SEC-Womens

INSTAGRAM CAROUSELS

Meet-Day-Carousel-_01
Meet-Day-Carousel-_02
SEC-Honors_1_Instagram
SEC-Honors_2_Instagram

WOMEN'S TENNIS

When establishing the look for Women's Tennis this year I used actual tennis court lines throughout most of my work. It helped both creatively and also as a way of keeping information structured. I also used a simple tennis ball vector as another asset in most of my compositions. Each of these two elements helped to graphics simple but engaging.  

AWARDS & RANKINGS

Good-Luck_Daria-Kuczer_
Good-Luck_Johanna-Silva
Good-Luck_Tenika-McGiffin
Good-Luck_Leyla-Britez-Risso
Womens-Tennis-All-Americans_FinalV2
SinglesChampion_Template_H-E-B-Invitational

SCHEDULE RELEASE

Web-Schedule-Release-copy

TWITTER GRAPHIC

Schedule-Release-Twitter

INSTAGRAM CAROUSEL

WTEN-Schedule-Releasev4

UP NEXT

Up-Next-ITA-All-American-Championships
Next-Up
Up-Next-UT-Home-Invitational

WALLPAPERS

Wallpaper-4-Catherine-Aulia
Wallpaper-5-Sofia-Cabezas
Wallpaper-3-Esther-Adeshina
Wallpaper-2-Eleonora-Molinaro
Wallpaper-6-Leyla-Britez-Risso-
Wallpaper-Alana-Wolfberg
Wallpaper-Lauren-Anzalotta
Wallpaper-7-Elza-Tomase

MEN'S TENNIS

For Men's tennis, I wanted there to be a similar look to women's tennis in order to have the two teams have a cohesive look

UP NEXT & MATCH DAY

Up-Next-ITA-Regionals
Up-Next-M15-Las-Vegas
Up-Next-Ithaca-15K
SEC_Big-12-Challenge-Final
Up-Next-Hgedorn-Hiddel-Dual
Up-Next-Ithaca-15K

SCHEDULE RELEASE

MTEN_Web-Schedule-Release-1

Twitter Graphic

MTEN_Schedule-Release-Twitter-1

INSTAGRAM CAROUSEL

MTEN-Schedule-Release

ROWING

Rowing_
Rowing-v2_Blue
Rowing-v2

Selected Works

UT Spring 2025Sports Design

Passion Projects 2025Passion Projects

Track & Field 2025Sports Design

University of Tennessee Spring 2024Sports Design & Branding

Fall 2024Sports Design

Fall 2024 Passion ProjectsPassion Projects

30 Days of CokeCreative Exploration

Forgotten LegendsSenior Project

In VogueBranding

ESPN RebrandRebrand

Warriors Playoff PushPassion Project

Summer 2023Freelance Work

NBA Type PostersTypography and Poster Design

Nikes CDPrint/Production

Sports GraphicsSports Design

Illustrations & PostersIllustration & Posters

Videography & AnimationVideo & Animation

Untold StoriesSocial Awareness Campaign

Skyline CoffeeBranding

Reebok Fitness AppApp Design

Logofolio 1Logo Design

Kameron Watson©

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