Skyline Coffee

For this branding project I was assigned with producing a brand identity and advertising campaign for an concept (not existing) company of your choice that is product based. The product of my choice was required to appeal as a unisex product, and must be approved by the instructor. I decided to go with Coffee as product and focused on creating a brand based out of Seattle. I wanted warm colors that encompassed the look of a coffee brand and could be applicable for every season. For this project we created an entire system including a branding guide, Instagram Ads, Magazine Ads, a landing page for a website, and a package design

Logos

Final-Logos-Print

Coffee Bag Design

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Back-Bag-Final-Web

Magazine Ads

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Skyline-Magazine-Mockup-2-Web

Branding Guide

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Landing Page Design

Landing-Page-Final-

Instagram Ads

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Peppermint-Brew-Insta-Ad

Instagram Story Video

Research

Type Study

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Logo Sketches

Skyline-Sketches

Logo Study

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Selected Works

30 Days of CokeCreative Exploration

University of Tennessee Spring 2024Sports Design & Branding

Summer 2023Freelance Work

NBA Type PostersTypography and Poster Design

Warriors Playoff PushPassion Project

Forgotten LegendsSenior Project

ESPN RebrandRebrand

In VogueBranding

Nikes CDPrint/Production

Sports GraphicsSports Design

Illustrations & PostersIllustration & Posters

Videography & AnimationVideo & Animation

Untold StoriesSocial Awareness Campaign

Reebok Fitness AppApp Design

Logofolio 1Logo Design

PhotographyPhotography

Kameron Watson©

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